THOMAS FRANK USES KIT

Thomas Frank uses Kit (formerly ConvertKit) for his email marketing campaigns. With over 3 million YouTube subscribers and a massive audience of productivity enthusiasts, his tool choices carry serious weight in the creator economy.

WHY THOMAS CHOSE KIT

Thomas Frank chose Kit because it's built specifically for content creators and educators like him. Unlike generic email platforms, Kit understands the creator business model of turning free content into courses, books, and digital products. The platform's focus on audience segmentation helps him deliver targeted productivity tips to different subscriber segments. Kit's creator-friendly features align perfectly with his need to monetize educational content.

KEY FEATURE

Visual Automation Builder

Thomas Frank uses Kit's automation to deliver targeted productivity sequences based on subscriber interests. When someone downloads his Notion templates, they automatically receive related productivity tips and course recommendations. This hands-off approach lets him focus on creating YouTube content while nurturing his email audience.

KEY FEATURE

Subscriber Tagging

Kit's tagging system helps Thomas segment his audience by interests like Notion, study techniques, or productivity systems. This means subscribers only get emails about topics they care about, leading to higher engagement. He can send Notion tutorials to Notion enthusiasts while delivering general productivity tips to his broader audience.

WHAT IS KIT?

Kit is an email marketing platform built by Nathan Barry, a creator who found existing tools impossibly complicated for people building audiences. Unlike generic tools like Mailchimp, Kit is designed specifically for creators — with 99.8% delivery rates, 40%+ open rates, and built-in commerce that lets you sell directly through email. Over 600,000+ creators use Kit to serve 587M+ subscribers and generate $42 for every $1 spent.

You build automated email sequences using Kit's drag-and-drop Visual Automation Builder — welcome series, product launches, nurture campaigns that run 24/7. Tag subscribers by interest and behavior, then send targeted emails to exactly the right people. Sell digital products, build landing pages, and grow through Kit's Creator Network where creators cross-promote each other's newsletters.

PERFECT FOR YOUTUBERS LIKE THOMAS

Build revenue streams that survive when YouTube changes the rules

YouTube algorithms decide whether your subscribers see your videos. Kit gives you direct access to your audience — no algorithm interference. Embed your YouTube videos in emails with preview gifs. Set up automated sequences that turn casual viewers into paying course customers and affiliate buyers. Collaborate with other creators through Kit's Creator Network to grow 2x faster than solo efforts. Segment your email list so only interested subscribers get your product pitches.

  • Embed YouTube videos in emails
  • Automate video course sequences
  • Grow through Creator Network collabs

PERFECT FOR BLOGGERS LIKE THOMAS

Turn your readers into subscribers you own

Blog traffic disappears when readers close their browser. Kit converts that fleeting attention into owned email subscribers with embedded forms and targeted landing pages. Automate welcome sequences that transform one-time visitors into loyal readers. Segment by content interests to hit 40%+ open rates while monetizing through affiliate recommendations and digital products.

  • Convert blog visitors to email subscribers
  • Automate sequences for first-time readers
  • Segment subscribers by topic interest
"Even more than social, email is the way. Kit is more central to me than any publication."
— Ryan Holiday, NYT bestselling author, Daily Stoic

THE VERDICT

If Kit works for Thomas Frank's 3+ million subscriber empire, it can handle your email marketing needs too. Start your free Kit account today and see why top creators choose this platform.

Try Kit free — up to 10,000 subscribers →

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