PAT FLYNN USES KIT

Pat Flynn uses Kit (formerly ConvertKit) for his email marketing across all his online business ventures. As the founder of Smart Passive Income with over 125,000 subscribers, his endorsement carries serious weight — especially when backed by $5M+ in total revenue generated through Kit.

WHY PAT CHOSE KIT

Pat Flynn chose Kit because it handles the complex automation his business model demands. With 145 active email automations running, he needed a platform that could manage multiple courses, affiliate promotions, and audience segments without constant manual oversight. Kit's automation capabilities save him hundreds of hours per year, letting him focus on content creation rather than email management. For someone building multiple income streams like Pat, this time savings directly translates to more revenue opportunities.

KEY FEATURE

Visual Automation Builder

Pat Flynn runs 145 active automations that generate $30,000–$80,000 monthly in affiliate revenue alone. Kit's visual builder lets him create complex sequences for different courses, affiliate promotions, and audience segments without needing technical skills. This automation infrastructure is crucial for scaling his multiple income streams.

KEY FEATURE

Creator Network

The Kit Creator Network has brought Pat Flynn 23,000+ new subscribers through cross-recommendations with other creators. For someone who built his brand on community and collaboration, this feature aligns perfectly with his networking approach. It's essentially automated audience growth through his existing creator relationships.

WHAT IS KIT?

Kit is an email marketing platform built by Nathan Barry, a creator who found existing tools impossibly complicated for people building audiences. Unlike generic tools like Mailchimp, Kit is designed specifically for creators — with 99.8% delivery rates, 40%+ open rates, and built-in commerce that lets you sell directly through email. Over 600,000+ creators use Kit to serve 587M+ subscribers and generate $42 for every $1 spent.

You build automated email sequences using Kit's drag-and-drop Visual Automation Builder — welcome series, product launches, nurture campaigns that run 24/7. Tag subscribers by interest and behavior, then send targeted emails to exactly the right people. Sell digital products, build landing pages, and grow through Kit's Creator Network where creators cross-promote each other's newsletters.

PERFECT FOR PODCASTERS LIKE PAT

Algorithms control who hears your show. Kit fixes that.

Podcast algorithms decide if listeners find your latest episode. Kit puts you back in control with direct email access to your audience. Sell sponsorships directly through Kit Commerce instead of splitting revenue with networks. Build creator partnerships that grow your show 2x faster than paid ads ever could.

  • Own your podcast landing page
  • Automate sponsor outreach campaigns
  • Sell memberships and bonus episodes

PERFECT FOR YOUTUBERS LIKE PAT

Build revenue streams that survive when YouTube changes the rules

YouTube algorithms decide whether your subscribers see your videos. Kit gives you direct access to your audience — no algorithm interference. Embed your YouTube videos in emails with preview gifs. Set up automated sequences that turn casual viewers into paying course customers and affiliate buyers. Collaborate with other creators through Kit's Creator Network to grow 2x faster than solo efforts. Segment your email list so only interested subscribers get your product pitches.

  • Embed YouTube videos in emails
  • Automate video course sequences
  • Grow through Creator Network collabs

PERFECT FOR COURSE CREATORS LIKE PAT

Sell more courses without being salesy

Course creators face a brutal challenge: converting cold leads into paying students without sounding pushy. Kit solves this with automated launch sequences that nurture prospects for weeks before making any offer. Your launch sequence becomes a reusable template for every new course. Smart segmentation sends buyers straight to onboarding while prospects get continued nurturing. Run email courses as lead magnets that build trust automatically. Then sell directly through Kit Commerce—no separate platform needed.

  • Template launch sequences for every course
  • Segment buyers from prospects automatically
  • Run email courses as lead magnets

PERFECT FOR COMMUNITY BUILDERS LIKE PAT

Email is the glue that holds your community together

Community platforms control your reach, but email connects you directly to every member. Kit automates welcome sequences that turn lurkers into active participants within days. Segment by membership tier to send VIP-only content to premium members. Sell upgraded memberships directly through email while cross-promoting through Kit's Creator Network to find your next 1,000 members.

  • Automate new member onboarding sequences
  • Segment by membership tier automatically
  • Sell premium memberships via email
"Anything that can help me save time and ensure that systems are working correctly, I'm all for it. This is one of my favorite parts about Kit — it automated so much of the process for me so that I can do more of what I really want to do."
— Pat Flynn, Founder, Smart Passive Income

THE VERDICT

Pat Flynn's $5M+ in Kit-generated revenue speaks louder than any testimonial could. If Kit can handle the automation needs of one of online business education's biggest names, it can scale your email marketing too — try it free with 10,000 subscribers.

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