AMY PORTERFIELD USES KIT

Amy Porterfield uses Kit (formerly ConvertKit) as her primary email marketing platform. As someone who's built a multi-million dollar online course business, her tool choices carry serious weight in the digital marketing world.

WHY AMY CHOSE KIT

Amy chose Kit because it's specifically designed for creators and course builders like herself. The platform excels at nurturing leads through complex course launch sequences, which is essential for her business model. Kit's creator-focused features align perfectly with her need to segment audiences and deliver targeted content to thousands of students and subscribers.

KEY FEATURE

Visual Automation Builder

Amy relies heavily on Kit's automation builder to create sophisticated course launch sequences that can run for weeks. This visual system lets her map out complex customer journeys from lead magnet to course purchase, which is critical for her high-ticket course sales.

KEY FEATURE

Subscriber Tagging

With multiple courses and audience segments, Amy uses Kit's tagging system to deliver hyper-relevant content to different subscriber groups. This ensures course creators get different messaging than general marketing subscribers, boosting engagement and conversions.

WHAT IS KIT?

Kit is an email marketing platform built by Nathan Barry, a creator who found existing tools impossibly complicated for people building audiences. Unlike generic tools like Mailchimp, Kit is designed specifically for creators — with 99.8% delivery rates, 40%+ open rates, and built-in commerce that lets you sell directly through email. Over 600,000+ creators use Kit to serve 587M+ subscribers and generate $42 for every $1 spent.

You build automated email sequences using Kit's drag-and-drop Visual Automation Builder — welcome series, product launches, nurture campaigns that run 24/7. Tag subscribers by interest and behavior, then send targeted emails to exactly the right people. Sell digital products, build landing pages, and grow through Kit's Creator Network where creators cross-promote each other's newsletters.

PERFECT FOR PODCASTERS LIKE AMY

Algorithms control who hears your show. Kit fixes that.

Podcast algorithms decide if listeners find your latest episode. Kit puts you back in control with direct email access to your audience. Sell sponsorships directly through Kit Commerce instead of splitting revenue with networks. Build creator partnerships that grow your show 2x faster than paid ads ever could.

  • Own your podcast landing page
  • Automate sponsor outreach campaigns
  • Sell memberships and bonus episodes

PERFECT FOR COURSE CREATORS LIKE AMY

Sell more courses without being salesy

Course creators face a brutal challenge: converting cold leads into paying students without sounding pushy. Kit solves this with automated launch sequences that nurture prospects for weeks before making any offer. Your launch sequence becomes a reusable template for every new course. Smart segmentation sends buyers straight to onboarding while prospects get continued nurturing. Run email courses as lead magnets that build trust automatically. Then sell directly through Kit Commerce—no separate platform needed.

  • Template launch sequences for every course
  • Segment buyers from prospects automatically
  • Run email courses as lead magnets

PERFECT FOR MARKETERS LIKE AMY

Built for results, not complexity

Marketers need campaigns that actually land in inboxes and drive revenue attribution you can track. Kit delivers 99.8% delivery rates and 40%+ open rates while letting you map entire customer journeys without touching code. Tag-based segmentation automatically sends the right message to the right person. Connect your entire stack through 100+ integrations and see exactly which campaigns generate ROI.

  • Track revenue attribution inside Kit
  • Build customer journeys without code
  • Connect 100+ tools via App Store

PERFECT FOR EMAIL MARKETERS LIKE AMY

Why Email Marketers choose Kit over everything else

Email marketers need campaigns that convert, not just send. Kit's visual automation builder lets you create complex drip sequences and behavioral triggers without touching code. Your 99.8% delivery rate means subscribers actually see your emails. Tag and segment by purchase history, engagement, and interests to send the right message at the right time. The Creator Network grows your list 2x faster than paid ads alone. With email delivering $42 ROI for every $1 spent, Kit turns your subscriber list into your most profitable channel.

  • Build complex automations without coding
  • 99.8% delivery rate beats spam filters
  • Grow lists 2x faster than ads
"Even more than social, email is the way. Kit is more central to me than any publication."
— Ryan Holiday, NYT bestselling author, Daily Stoic

THE VERDICT

If Kit works for Amy Porterfield's million-dollar course business, it can absolutely handle your email marketing needs. Start your free Kit account and see why top creators choose this platform.

Try Kit free — up to 10,000 subscribers →

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