RYAN HOLIDAY USES KIT

Ryan Holiday uses Kit (formerly ConvertKit) to power his email marketing and newsletter operations. As a #1 NYT bestselling author who runs one of the most engaged newsletters in personal development, his tool choice carries serious weight for content creators.

WHY RYAN CHOSE KIT

Holiday chose Kit because it's built specifically for creators who monetize through content and courses. The platform excels at audience segmentation and automation, perfect for someone managing both Stoicism enthusiasts and aspiring writers. Kit's creator-focused features align with Holiday's business model of building deep relationships with his newsletter subscribers.

KEY FEATURE

Subscriber Tagging

Holiday can segment his audience between readers interested in Stoicism versus writing craft. This allows him to send targeted content and book recommendations that resonate with each subscriber's specific interests.

KEY FEATURE

Visual Automation Builder

The automation builder helps Holiday nurture new subscribers with welcome sequences introducing his books and philosophy. He can create sophisticated drip campaigns that guide readers through his extensive catalog of Stoic wisdom.

WHAT IS KIT?

Kit is an email marketing platform built by Nathan Barry, a creator who found existing tools impossibly complicated for people building audiences. Unlike generic tools like Mailchimp, Kit is designed specifically for creators — with 99.8% delivery rates, 40%+ open rates, and built-in commerce that lets you sell directly through email. Over 600,000+ creators use Kit to serve 587M+ subscribers and generate $42 for every $1 spent.

You build automated email sequences using Kit's drag-and-drop Visual Automation Builder — welcome series, product launches, nurture campaigns that run 24/7. Tag subscribers by interest and behavior, then send targeted emails to exactly the right people. Sell digital products, build landing pages, and grow through Kit's Creator Network where creators cross-promote each other's newsletters.

PERFECT FOR AUTHORS LIKE RYAN

Build real relationships with readers. Create revenue streams you own.

Book launches live and die by email lists - algorithms bury even bestselling authors. Kit delivers your free chapters and bonus content automatically, turning casual readers into buyers. Segment your audience so existing book buyers get exclusive community invites while new subscribers receive your best lead magnets. Sell ebooks, courses, and workshops directly from emails with Kit's built-in commerce tools. Grow 2x faster through creator partnerships with other authors in your genre. Kit Ads even connects you with brands wanting to sponsor your content.

  • Deliver free chapters automatically
  • Segment readers by purchase history
  • Sell ebooks directly from emails

PERFECT FOR BLOGGERS LIKE RYAN

Turn your readers into subscribers you own

Blog traffic disappears when readers close their browser. Kit converts that fleeting attention into owned email subscribers with embedded forms and targeted landing pages. Automate welcome sequences that transform one-time visitors into loyal readers. Segment by content interests to hit 40%+ open rates while monetizing through affiliate recommendations and digital products.

  • Convert blog visitors to email subscribers
  • Automate sequences for first-time readers
  • Segment subscribers by topic interest
"It's built for creators. You can tell when you're using the platform that they want you to make money from your email list."
— Terry Rice, Podcaster, consultant, and author

THE VERDICT

If Kit works for Ryan Holiday's high-engagement newsletter empire, it can work for your content business too. Start with Kit's free plan for up to 10,000 subscribers and see the difference creator-focused tools make.

Try Kit free — up to 10,000 subscribers →

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