MARIE FORLEO USES KIT

Marie Forleo uses Kit (formerly ConvertKit) for her email marketing and audience communication. As the founder of B-School and host of MarieTV, her endorsement carries serious weight in the online business education space. When someone who's built a multi-million dollar brand chooses a tool, other entrepreneurs pay attention.

WHY MARIE CHOSE KIT

Marie Forleo chose Kit because it's built specifically for creators like her who sell courses and educational content. The platform's sophisticated automation and tagging system lets her segment her massive audience based on their interests and stage in her business funnel. Kit's creator-focused features align perfectly with her model of nurturing subscribers from free content consumers to B-School students. Unlike generic email tools, Kit understands the unique needs of course creators and coaches.

KEY FEATURE

Visual Automation Builder

Marie Forleo uses Kit's automation to guide subscribers through her complex customer journey from free MarieTV content to high-ticket B-School enrollment. The visual workflow builder lets her create sophisticated sequences that nurture leads over months or even years. This is crucial for her business model where students need significant touch points before investing in her premium courses.

KEY FEATURE

Subscriber Tagging

Kit's tagging system allows Marie to segment her audience based on their interests, engagement level, and where they discovered her content. She can send highly targeted messages to podcast listeners versus YouTube subscribers versus course alumni. This level of segmentation is essential for someone with such a diverse content ecosystem and multiple entry points.

WHAT IS KIT?

Kit is an email marketing platform built by Nathan Barry, a creator who found existing tools impossibly complicated for people building audiences. Unlike generic tools like Mailchimp, Kit is designed specifically for creators — with 99.8% delivery rates, 40%+ open rates, and built-in commerce that lets you sell directly through email. Over 600,000+ creators use Kit to serve 587M+ subscribers and generate $42 for every $1 spent.

You build automated email sequences using Kit's drag-and-drop Visual Automation Builder — welcome series, product launches, nurture campaigns that run 24/7. Tag subscribers by interest and behavior, then send targeted emails to exactly the right people. Sell digital products, build landing pages, and grow through Kit's Creator Network where creators cross-promote each other's newsletters.

PERFECT FOR PODCASTERS LIKE MARIE

Algorithms control who hears your show. Kit fixes that.

Podcast algorithms decide if listeners find your latest episode. Kit puts you back in control with direct email access to your audience. Sell sponsorships directly through Kit Commerce instead of splitting revenue with networks. Build creator partnerships that grow your show 2x faster than paid ads ever could.

  • Own your podcast landing page
  • Automate sponsor outreach campaigns
  • Sell memberships and bonus episodes

PERFECT FOR YOUTUBERS LIKE MARIE

Build revenue streams that survive when YouTube changes the rules

YouTube algorithms decide whether your subscribers see your videos. Kit gives you direct access to your audience — no algorithm interference. Embed your YouTube videos in emails with preview gifs. Set up automated sequences that turn casual viewers into paying course customers and affiliate buyers. Collaborate with other creators through Kit's Creator Network to grow 2x faster than solo efforts. Segment your email list so only interested subscribers get your product pitches.

  • Embed YouTube videos in emails
  • Automate video course sequences
  • Grow through Creator Network collabs

PERFECT FOR COURSE CREATORS LIKE MARIE

Sell more courses without being salesy

Course creators face a brutal challenge: converting cold leads into paying students without sounding pushy. Kit solves this with automated launch sequences that nurture prospects for weeks before making any offer. Your launch sequence becomes a reusable template for every new course. Smart segmentation sends buyers straight to onboarding while prospects get continued nurturing. Run email courses as lead magnets that build trust automatically. Then sell directly through Kit Commerce—no separate platform needed.

  • Template launch sequences for every course
  • Segment buyers from prospects automatically
  • Run email courses as lead magnets

PERFECT FOR COACHS LIKE MARIE

Scale beyond 1:1 sessions without losing the personal touch

Most coaches hit a ceiling when their calendar fills up. Kit breaks through that barrier by automating your expertise delivery while you focus on high-value sessions. Segment new prospects from longtime clients automatically. Send weekly insights to 10,000+ subscribers for free, then convert them into courses and group programs that run 24/7. With 40%+ open rates and automated sequences that nurture leads while you sleep, Kit turns your coaching knowledge into scalable revenue streams. No more trading time for money.

  • Automate lead nurturing before booking calls
  • Sell courses alongside 1:1 coaching sessions
  • Weekly insights keep expertise top-of-mind
"Even more than social, email is the way. Kit is more central to me than any publication."
— Ryan Holiday, NYT bestselling author, Daily Stoic

THE VERDICT

Marie Forleo's choice of Kit speaks volumes about the platform's ability to handle complex creator businesses at scale. If you're building an audience-driven business like hers, try Kit's free plan with up to 10,000 subscribers.

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