MARK MANSON USES KIT

Mark Manson uses Kit (formerly ConvertKit) to power his widely-read self-help newsletter. As a three-time #1 NYT bestselling author with millions of readers, his tool choices carry serious weight in the creator economy.

WHY MARK CHOSE KIT

Mark chose Kit because it's built specifically for content creators and authors like him who monetize through books, courses, and newsletters. Kit's creator-focused features help him segment his massive audience and deliver targeted content that converts readers into buyers. The platform's 99.8% delivery rate ensures his no-nonsense advice reaches inboxes consistently, critical for maintaining his direct relationship with fans.

KEY FEATURE

Subscriber Tagging

Kit's tagging system lets Mark segment his audience based on interests, book purchases, and engagement levels. This allows him to send targeted content about specific topics like relationships, productivity, or his latest book releases to the right readers at the right time.

KEY FEATURE

Visual Automation Builder

Mark uses Kit's automation to create sophisticated email sequences that nurture new subscribers and guide them toward his books and courses. The visual builder makes it easy to set up complex workflows that convert casual readers into paying customers automatically.

WHAT IS KIT?

Kit is an email marketing platform built by Nathan Barry, a creator who found existing tools impossibly complicated for people building audiences. Unlike generic tools like Mailchimp, Kit is designed specifically for creators — with 99.8% delivery rates, 40%+ open rates, and built-in commerce that lets you sell directly through email. Over 600,000+ creators use Kit to serve 587M+ subscribers and generate $42 for every $1 spent.

You build automated email sequences using Kit's drag-and-drop Visual Automation Builder — welcome series, product launches, nurture campaigns that run 24/7. Tag subscribers by interest and behavior, then send targeted emails to exactly the right people. Sell digital products, build landing pages, and grow through Kit's Creator Network where creators cross-promote each other's newsletters.

PERFECT FOR AUTHORS LIKE MARK

Build real relationships with readers. Create revenue streams you own.

Book launches live and die by email lists - algorithms bury even bestselling authors. Kit delivers your free chapters and bonus content automatically, turning casual readers into buyers. Segment your audience so existing book buyers get exclusive community invites while new subscribers receive your best lead magnets. Sell ebooks, courses, and workshops directly from emails with Kit's built-in commerce tools. Grow 2x faster through creator partnerships with other authors in your genre. Kit Ads even connects you with brands wanting to sponsor your content.

  • Deliver free chapters automatically
  • Segment readers by purchase history
  • Sell ebooks directly from emails

PERFECT FOR BLOGGERS LIKE MARK

Turn your readers into subscribers you own

Blog traffic disappears when readers close their browser. Kit converts that fleeting attention into owned email subscribers with embedded forms and targeted landing pages. Automate welcome sequences that transform one-time visitors into loyal readers. Segment by content interests to hit 40%+ open rates while monetizing through affiliate recommendations and digital products.

  • Convert blog visitors to email subscribers
  • Automate sequences for first-time readers
  • Segment subscribers by topic interest
"Even more than social, email is the way. Kit is more central to me than any publication."
— Ryan Holiday, NYT bestselling author, Daily Stoic

THE VERDICT

If Kit works for Mark Manson's multi-million reader empire, it can handle your audience too. Start your free account with up to 10,000 subscribers and see why top authors choose Kit.

Try Kit free — up to 10,000 subscribers →

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