STU MCLAREN USES KIT

Stu McLaren uses Kit (formerly ConvertKit) to power the email marketing for his membership empire. As the co-founder of WishList Member and creator of TRIBE, his endorsement of Kit carries serious weight in the membership and community building space.

WHY STU CHOSE KIT

McLaren chose Kit because it's built specifically for creators who sell courses and memberships — exactly his audience and business model. The platform excels at nurturing subscribers through automated sequences that convert prospects into paying members. Kit's creator-focused features align perfectly with McLaren's need to segment his TRIBE course prospects from his general membership advice subscribers.

KEY FEATURE

Visual Automation Builder

McLaren leverages Kit's automation builder to create sophisticated nurture sequences for his TRIBE course launches. The visual interface makes it easy to map out complex funnels that guide subscribers from free content to his premium membership training programs.

KEY FEATURE

Subscriber Tagging

With multiple products and audiences, McLaren uses Kit's tagging system to segment his list based on interests and behavior. This allows him to send targeted content about membership strategies to some subscribers while promoting TRIBE course content to others.

WHAT IS KIT?

Kit is an email marketing platform built by Nathan Barry, a creator who found existing tools impossibly complicated for people building audiences. Unlike generic tools like Mailchimp, Kit is designed specifically for creators — with 99.8% delivery rates, 40%+ open rates, and built-in commerce that lets you sell directly through email. Over 600,000+ creators use Kit to serve 587M+ subscribers and generate $42 for every $1 spent.

You build automated email sequences using Kit's drag-and-drop Visual Automation Builder — welcome series, product launches, nurture campaigns that run 24/7. Tag subscribers by interest and behavior, then send targeted emails to exactly the right people. Sell digital products, build landing pages, and grow through Kit's Creator Network where creators cross-promote each other's newsletters.

PERFECT FOR COURSE CREATORS LIKE STU

Sell more courses without being salesy

Course creators face a brutal challenge: converting cold leads into paying students without sounding pushy. Kit solves this with automated launch sequences that nurture prospects for weeks before making any offer. Your launch sequence becomes a reusable template for every new course. Smart segmentation sends buyers straight to onboarding while prospects get continued nurturing. Run email courses as lead magnets that build trust automatically. Then sell directly through Kit Commerce—no separate platform needed.

  • Template launch sequences for every course
  • Segment buyers from prospects automatically
  • Run email courses as lead magnets

PERFECT FOR COACHS LIKE STU

Scale beyond 1:1 sessions without losing the personal touch

Most coaches hit a ceiling when their calendar fills up. Kit breaks through that barrier by automating your expertise delivery while you focus on high-value sessions. Segment new prospects from longtime clients automatically. Send weekly insights to 10,000+ subscribers for free, then convert them into courses and group programs that run 24/7. With 40%+ open rates and automated sequences that nurture leads while you sleep, Kit turns your coaching knowledge into scalable revenue streams. No more trading time for money.

  • Automate lead nurturing before booking calls
  • Sell courses alongside 1:1 coaching sessions
  • Weekly insights keep expertise top-of-mind

PERFECT FOR COMMUNITY BUILDERS LIKE STU

Email is the glue that holds your community together

Community platforms control your reach, but email connects you directly to every member. Kit automates welcome sequences that turn lurkers into active participants within days. Segment by membership tier to send VIP-only content to premium members. Sell upgraded memberships directly through email while cross-promoting through Kit's Creator Network to find your next 1,000 members.

  • Automate new member onboarding sequences
  • Segment by membership tier automatically
  • Sell premium memberships via email
"Even more than social, email is the way. Kit is more central to me than any publication."
— Ryan Holiday, NYT bestselling author, Daily Stoic

THE VERDICT

If Kit works for Stu McLaren's multi-million dollar membership business, it can work for yours. Start your free Kit account and see why top creators choose it for sustainable recurring revenue.

Try Kit free — up to 10,000 subscribers →

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