SHANE PARRISH USES KIT

Shane Parrish uses Kit (formerly ConvertKit) to deliver mental models and decision-making insights to his 500,000+ Farnam Street newsletter subscribers. As a former intelligence executive who built one of the most respected educational newsletters online, his tool choice carries serious weight.

WHY SHANE CHOSE KIT

Shane chose Kit because it's built for creators who need to segment and nurture educated audiences over time. His Farnam Street subscribers expect thoughtful, long-form content about complex topics like mental models and decision science. Kit's tagging system lets him deliver personalized content paths based on subscriber interests and engagement levels. This creator-focused approach aligns perfectly with his educational mission.

KEY FEATURE

Subscriber Tagging

Shane can segment his 500,000+ subscribers based on their interests in specific mental models, podcast episodes, or courses. This lets him send targeted content about decision-making frameworks to people who've shown interest in those topics. Personalized education drives higher engagement for complex subject matter.

KEY FEATURE

Visual Automation Builder

Shane uses automated sequences to nurture new subscribers through foundational mental models content before introducing advanced concepts. The visual builder lets him create sophisticated educational journeys that match how people actually learn complex topics over time.

WHAT IS KIT?

Kit is an email marketing platform built by Nathan Barry, a creator who found existing tools impossibly complicated for people building audiences. Unlike generic tools like Mailchimp, Kit is designed specifically for creators — with 99.8% delivery rates, 40%+ open rates, and built-in commerce that lets you sell directly through email. Over 600,000+ creators use Kit to serve 587M+ subscribers and generate $42 for every $1 spent.

You build automated email sequences using Kit's drag-and-drop Visual Automation Builder — welcome series, product launches, nurture campaigns that run 24/7. Tag subscribers by interest and behavior, then send targeted emails to exactly the right people. Sell digital products, build landing pages, and grow through Kit's Creator Network where creators cross-promote each other's newsletters.

PERFECT FOR BLOGGERS LIKE SHANE

Turn your readers into subscribers you own

Blog traffic disappears when readers close their browser. Kit converts that fleeting attention into owned email subscribers with embedded forms and targeted landing pages. Automate welcome sequences that transform one-time visitors into loyal readers. Segment by content interests to hit 40%+ open rates while monetizing through affiliate recommendations and digital products.

  • Convert blog visitors to email subscribers
  • Automate sequences for first-time readers
  • Segment subscribers by topic interest

PERFECT FOR EMAIL MARKETERS LIKE SHANE

Why Email Marketers choose Kit over everything else

Email marketers need campaigns that convert, not just send. Kit's visual automation builder lets you create complex drip sequences and behavioral triggers without touching code. Your 99.8% delivery rate means subscribers actually see your emails. Tag and segment by purchase history, engagement, and interests to send the right message at the right time. The Creator Network grows your list 2x faster than paid ads alone. With email delivering $42 ROI for every $1 spent, Kit turns your subscriber list into your most profitable channel.

  • Build complex automations without coding
  • 99.8% delivery rate beats spam filters
  • Grow lists 2x faster than ads

PERFECT FOR PODCASTERS LIKE SHANE

Algorithms control who hears your show. Kit fixes that.

Podcast algorithms decide if listeners find your latest episode. Kit puts you back in control with direct email access to your audience. Sell sponsorships directly through Kit Commerce instead of splitting revenue with networks. Build creator partnerships that grow your show 2x faster than paid ads ever could.

  • Own your podcast landing page
  • Automate sponsor outreach campaigns
  • Sell memberships and bonus episodes

PERFECT FOR AUTHORS LIKE SHANE

Build real relationships with readers. Create revenue streams you own.

Book launches live and die by email lists - algorithms bury even bestselling authors. Kit delivers your free chapters and bonus content automatically, turning casual readers into buyers. Segment your audience so existing book buyers get exclusive community invites while new subscribers receive your best lead magnets. Sell ebooks, courses, and workshops directly from emails with Kit's built-in commerce tools. Grow 2x faster through creator partnerships with other authors in your genre. Kit Ads even connects you with brands wanting to sponsor your content.

  • Deliver free chapters automatically
  • Segment readers by purchase history
  • Sell ebooks directly from emails
"Even more than social, email is the way. Kit is more central to me than any publication."
— Ryan Holiday, NYT bestselling author, Daily Stoic

THE VERDICT

If Shane Parrish trusts Kit to deliver world-class educational content to half a million subscribers, it's proven at scale. Try Kit free with 10,000 subscribers to see why top creators choose it.

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