BRENDON BURCHARD USES KIT

Brendon Burchard uses Kit (formerly ConvertKit) as his email marketing platform. As a #1 New York Times bestselling author and one of the world's most-followed personal development trainers, his tool choices influence thousands of coaches and creators.

WHY BRENDON CHOSE KIT

Burchard chose Kit because it's built specifically for creators and coaches who need to nurture deep relationships with their audience. Unlike generic email platforms, Kit excels at segmenting audiences by engagement level and interests—crucial for someone delivering both free motivation content and premium high-performance training. The platform's visual automation builder lets him create sophisticated sequences that guide subscribers from his podcast to his courses seamlessly.

KEY FEATURE

Visual Automation Builder

Burchard uses Kit's automation to create multi-touch sequences that move people through his training ecosystem. He can automatically segment podcast listeners, book readers, and course prospects into different nurture tracks based on their behavior and interests.

KEY FEATURE

Subscriber Tagging

Kit's tagging system allows Burchard to precisely segment his massive audience by their interests in topics like productivity, confidence, or leadership. This ensures his high-performance content reaches the right people at the right time in their development journey.

WHAT IS KIT?

Kit is an email marketing platform built by Nathan Barry, a creator who found existing tools impossibly complicated for people building audiences. Unlike generic tools like Mailchimp, Kit is designed specifically for creators — with 99.8% delivery rates, 40%+ open rates, and built-in commerce that lets you sell directly through email. Over 600,000+ creators use Kit to serve 587M+ subscribers and generate $42 for every $1 spent.

You build automated email sequences using Kit's drag-and-drop Visual Automation Builder — welcome series, product launches, nurture campaigns that run 24/7. Tag subscribers by interest and behavior, then send targeted emails to exactly the right people. Sell digital products, build landing pages, and grow through Kit's Creator Network where creators cross-promote each other's newsletters.

PERFECT FOR AUTHORS LIKE BRENDON

Build real relationships with readers. Create revenue streams you own.

Book launches live and die by email lists - algorithms bury even bestselling authors. Kit delivers your free chapters and bonus content automatically, turning casual readers into buyers. Segment your audience so existing book buyers get exclusive community invites while new subscribers receive your best lead magnets. Sell ebooks, courses, and workshops directly from emails with Kit's built-in commerce tools. Grow 2x faster through creator partnerships with other authors in your genre. Kit Ads even connects you with brands wanting to sponsor your content.

  • Deliver free chapters automatically
  • Segment readers by purchase history
  • Sell ebooks directly from emails

PERFECT FOR PODCASTERS LIKE BRENDON

Algorithms control who hears your show. Kit fixes that.

Podcast algorithms decide if listeners find your latest episode. Kit puts you back in control with direct email access to your audience. Sell sponsorships directly through Kit Commerce instead of splitting revenue with networks. Build creator partnerships that grow your show 2x faster than paid ads ever could.

  • Own your podcast landing page
  • Automate sponsor outreach campaigns
  • Sell memberships and bonus episodes

PERFECT FOR COACHS LIKE BRENDON

Scale beyond 1:1 sessions without losing the personal touch

Most coaches hit a ceiling when their calendar fills up. Kit breaks through that barrier by automating your expertise delivery while you focus on high-value sessions. Segment new prospects from longtime clients automatically. Send weekly insights to 10,000+ subscribers for free, then convert them into courses and group programs that run 24/7. With 40%+ open rates and automated sequences that nurture leads while you sleep, Kit turns your coaching knowledge into scalable revenue streams. No more trading time for money.

  • Automate lead nurturing before booking calls
  • Sell courses alongside 1:1 coaching sessions
  • Weekly insights keep expertise top-of-mind

PERFECT FOR SPEAKERS LIKE BRENDON

Build an audience that follows you between stages

Speaking at events gives you massive reach but zero ownership of the audience. Kit changes that with landing pages and opt-in forms that capture leads from every talk. Automate follow-up sequences that deliver your best content while you're traveling to the next event. Segment by event type so corporate workshop attendees don't get the same emails as conference keynote viewers. Sell digital products and courses directly to your speaking audience with Kit's built-in commerce tools. Join the Creator Network to find partnership opportunities with other thought leaders and grow 2x faster.

  • Capture leads from every speaking event
  • Automate follow-up while traveling to talks
  • Sell courses to your speaking audience
"Even more than social, email is the way. Kit is more central to me than any publication."
— Ryan Holiday, NYT bestselling author, Daily Stoic

THE VERDICT

If Kit works for Brendon Burchard's multi-million dollar coaching empire, it can handle your creator business too. Start your free Kit account and build your audience like the pros.

Try Kit free — up to 10,000 subscribers →

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