ROBERT GREENE USES KIT

Robert Greene uses Kit (formerly ConvertKit) as his email marketing platform to connect with his global readership. As the #1 New York Times bestselling author behind The 48 Laws of Power and The Laws of Human Nature, Greene's endorsement of Kit carries serious weight in the creator economy.

WHY ROBERT CHOSE KIT

Greene chose Kit because it's specifically built for creators and thought leaders who need to nurture deep relationships with their audience. Unlike generic email tools, Kit helps him segment his global readership based on their interests in strategy, power dynamics, and human nature. The platform's creator-focused features align perfectly with his need to deliver sophisticated content to an intellectually curious audience. Kit's superior deliverability ensures his strategic insights reach the inboxes of readers worldwide.

KEY FEATURE

Subscriber Tagging

Greene can tag subscribers based on their interests in specific topics like power dynamics, mastery, or human psychology. This allows him to send highly targeted content that resonates with different segments of his intellectual audience. The tagging system helps him deliver the right strategic insights to the right readers at the right time.

KEY FEATURE

Visual Automation Builder

Kit's automation builder lets Greene create sophisticated email sequences that guide readers through his complex strategic concepts over time. He can build educational funnels that gradually introduce readers to deeper philosophical and strategic ideas. This systematic approach mirrors the methodical nature of his books and speaking engagements.

WHAT IS KIT?

Kit is an email marketing platform built by Nathan Barry, a creator who found existing tools impossibly complicated for people building audiences. Unlike generic tools like Mailchimp, Kit is designed specifically for creators — with 99.8% delivery rates, 40%+ open rates, and built-in commerce that lets you sell directly through email. Over 600,000+ creators use Kit to serve 587M+ subscribers and generate $42 for every $1 spent.

You build automated email sequences using Kit's drag-and-drop Visual Automation Builder — welcome series, product launches, nurture campaigns that run 24/7. Tag subscribers by interest and behavior, then send targeted emails to exactly the right people. Sell digital products, build landing pages, and grow through Kit's Creator Network where creators cross-promote each other's newsletters.

PERFECT FOR AUTHORS LIKE ROBERT

Build real relationships with readers. Create revenue streams you own.

Book launches live and die by email lists - algorithms bury even bestselling authors. Kit delivers your free chapters and bonus content automatically, turning casual readers into buyers. Segment your audience so existing book buyers get exclusive community invites while new subscribers receive your best lead magnets. Sell ebooks, courses, and workshops directly from emails with Kit's built-in commerce tools. Grow 2x faster through creator partnerships with other authors in your genre. Kit Ads even connects you with brands wanting to sponsor your content.

  • Deliver free chapters automatically
  • Segment readers by purchase history
  • Sell ebooks directly from emails

PERFECT FOR SPEAKERS LIKE ROBERT

Build an audience that follows you between stages

Speaking at events gives you massive reach but zero ownership of the audience. Kit changes that with landing pages and opt-in forms that capture leads from every talk. Automate follow-up sequences that deliver your best content while you're traveling to the next event. Segment by event type so corporate workshop attendees don't get the same emails as conference keynote viewers. Sell digital products and courses directly to your speaking audience with Kit's built-in commerce tools. Join the Creator Network to find partnership opportunities with other thought leaders and grow 2x faster.

  • Capture leads from every speaking event
  • Automate follow-up while traveling to talks
  • Sell courses to your speaking audience
"Even more than social, email is the way. Kit is more central to me than any publication."
— Ryan Holiday, NYT bestselling author, Daily Stoic

THE VERDICT

If Kit is good enough for Robert Greene's strategic mind, it's definitely worth considering for your own creator business. Start building your audience with Kit's free plan and see why top thought leaders choose this platform.

Try Kit free — up to 10,000 subscribers →

No credit card required · 14-day free trial · Free migrations