RICK MULREADY USES KIT

Rick Mulready uses Kit (formerly ConvertKit) for his email marketing campaigns. As a Facebook ads expert who's helped thousands of entrepreneurs scale their businesses, his tool choices carry serious weight in the online marketing world.

WHY RICK CHOSE KIT

Rick chose Kit because it's built specifically for creators and online coaches like himself. The platform excels at segmenting audiences and nurturing leads through complex funnels—essential for his Facebook ads training programs. Kit's automation capabilities let Rick deliver targeted content to different subscriber segments, whether they're beginners learning Facebook ads or advanced marketers scaling their campaigns.

KEY FEATURE

Visual Automation Builder

Rick leverages Kit's automation builder to create sophisticated email sequences for his various courses and coaching programs. This visual system lets him map out complex customer journeys, automatically moving subscribers from his Facebook ads content into targeted sales funnels based on their interests and behavior.

KEY FEATURE

Subscriber Tagging

Kit's tagging system allows Rick to segment his audience based on their business level and specific interests within Facebook advertising. He can send advanced retargeting strategies to experienced marketers while delivering beginner-friendly content to new entrepreneurs just starting with paid traffic.

WHAT IS KIT?

Kit is an email marketing platform built by Nathan Barry, a creator who found existing tools impossibly complicated for people building audiences. Unlike generic tools like Mailchimp, Kit is designed specifically for creators — with 99.8% delivery rates, 40%+ open rates, and built-in commerce that lets you sell directly through email. Over 600,000+ creators use Kit to serve 587M+ subscribers and generate $42 for every $1 spent.

You build automated email sequences using Kit's drag-and-drop Visual Automation Builder — welcome series, product launches, nurture campaigns that run 24/7. Tag subscribers by interest and behavior, then send targeted emails to exactly the right people. Sell digital products, build landing pages, and grow through Kit's Creator Network where creators cross-promote each other's newsletters.

PERFECT FOR PODCASTERS LIKE RICK

Algorithms control who hears your show. Kit fixes that.

Podcast algorithms decide if listeners find your latest episode. Kit puts you back in control with direct email access to your audience. Sell sponsorships directly through Kit Commerce instead of splitting revenue with networks. Build creator partnerships that grow your show 2x faster than paid ads ever could.

  • Own your podcast landing page
  • Automate sponsor outreach campaigns
  • Sell memberships and bonus episodes

PERFECT FOR MARKETERS LIKE RICK

Built for results, not complexity

Marketers need campaigns that actually land in inboxes and drive revenue attribution you can track. Kit delivers 99.8% delivery rates and 40%+ open rates while letting you map entire customer journeys without touching code. Tag-based segmentation automatically sends the right message to the right person. Connect your entire stack through 100+ integrations and see exactly which campaigns generate ROI.

  • Track revenue attribution inside Kit
  • Build customer journeys without code
  • Connect 100+ tools via App Store

PERFECT FOR COACHS LIKE RICK

Scale beyond 1:1 sessions without losing the personal touch

Most coaches hit a ceiling when their calendar fills up. Kit breaks through that barrier by automating your expertise delivery while you focus on high-value sessions. Segment new prospects from longtime clients automatically. Send weekly insights to 10,000+ subscribers for free, then convert them into courses and group programs that run 24/7. With 40%+ open rates and automated sequences that nurture leads while you sleep, Kit turns your coaching knowledge into scalable revenue streams. No more trading time for money.

  • Automate lead nurturing before booking calls
  • Sell courses alongside 1:1 coaching sessions
  • Weekly insights keep expertise top-of-mind

PERFECT FOR SOCIAL MEDIA EXPERTS LIKE RICK

The audience you build on Kit can never be taken away

Social platforms change algorithms overnight, making your followers invisible. Kit converts your social audience into email subscribers you own permanently, protecting years of audience-building work. Segment by platform interest so your Instagram fitness followers get workout tips while LinkedIn followers receive business insights. Automate cross-channel delivery to keep every audience engaged without manual posting.

  • Convert followers to owned email subscribers
  • Segment audience by social platform
  • Automate cross-channel content delivery
"Even more than social, email is the way. Kit is more central to me than any publication."
— Ryan Holiday, NYT bestselling author, Daily Stoic

THE VERDICT

If Kit works for Rick Mulready's sophisticated marketing funnels, it can handle your email marketing needs too. Start your free trial with up to 10,000 subscribers and see why top marketers choose Kit.

Try Kit free — up to 10,000 subscribers →

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