MICHAEL STELZNER USES KIT

Michael Stelzner uses Kit (formerly ConvertKit) to power the email marketing behind Social Media Examiner and his podcast empire. As the founder of one of the world's largest social media marketing resources, his tool choices influence thousands of marketers worldwide.

WHY MICHAEL CHOSE KIT

Stelzner chose Kit because it's specifically designed for creators and content publishers like himself. With Social Media Examiner generating massive amounts of educational content, he needs sophisticated automation to segment his audience based on their interests and engagement levels. Kit's creator-focused features align perfectly with his content-driven business model and diverse audience segments.

KEY FEATURE

Subscriber Tagging

With Social Media Examiner covering everything from Facebook ads to LinkedIn strategy, Stelzner uses Kit's advanced tagging system to segment subscribers by their specific interests. This lets him send targeted content about podcast episodes, blog posts, and events to the most relevant audience segments.

KEY FEATURE

Visual Automation Builder

Stelzner leverages Kit's automation builder to create complex workflows that nurture new subscribers through his vast content library. The visual interface makes it easy to set up sequences that guide people from general social media interest to specific tactics and tools.

WHAT IS KIT?

Kit is an email marketing platform built by Nathan Barry, a creator who found existing tools impossibly complicated for people building audiences. Unlike generic tools like Mailchimp, Kit is designed specifically for creators — with 99.8% delivery rates, 40%+ open rates, and built-in commerce that lets you sell directly through email. Over 600,000+ creators use Kit to serve 587M+ subscribers and generate $42 for every $1 spent.

You build automated email sequences using Kit's drag-and-drop Visual Automation Builder — welcome series, product launches, nurture campaigns that run 24/7. Tag subscribers by interest and behavior, then send targeted emails to exactly the right people. Sell digital products, build landing pages, and grow through Kit's Creator Network where creators cross-promote each other's newsletters.

PERFECT FOR BLOGGERS LIKE MICHAEL

Turn your readers into subscribers you own

Blog traffic disappears when readers close their browser. Kit converts that fleeting attention into owned email subscribers with embedded forms and targeted landing pages. Automate welcome sequences that transform one-time visitors into loyal readers. Segment by content interests to hit 40%+ open rates while monetizing through affiliate recommendations and digital products.

  • Convert blog visitors to email subscribers
  • Automate sequences for first-time readers
  • Segment subscribers by topic interest

PERFECT FOR MARKETERS LIKE MICHAEL

Built for results, not complexity

Marketers need campaigns that actually land in inboxes and drive revenue attribution you can track. Kit delivers 99.8% delivery rates and 40%+ open rates while letting you map entire customer journeys without touching code. Tag-based segmentation automatically sends the right message to the right person. Connect your entire stack through 100+ integrations and see exactly which campaigns generate ROI.

  • Track revenue attribution inside Kit
  • Build customer journeys without code
  • Connect 100+ tools via App Store

PERFECT FOR SOCIAL MEDIA EXPERTS LIKE MICHAEL

The audience you build on Kit can never be taken away

Social platforms change algorithms overnight, making your followers invisible. Kit converts your social audience into email subscribers you own permanently, protecting years of audience-building work. Segment by platform interest so your Instagram fitness followers get workout tips while LinkedIn followers receive business insights. Automate cross-channel delivery to keep every audience engaged without manual posting.

  • Convert followers to owned email subscribers
  • Segment audience by social platform
  • Automate cross-channel content delivery
"Even more than social, email is the way. Kit is more central to me than any publication."
— Ryan Holiday, NYT bestselling author, Daily Stoic

THE VERDICT

If Kit works for Michael Stelzner's content empire at Social Media Examiner, it can handle your email marketing needs too. Start with Kit's free plan for up to 10,000 subscribers and see why top creators choose it.

Try Kit free — up to 10,000 subscribers →

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