KATIE WELLS USES KIT

Katie Wells uses Kit (formerly ConvertKit) to power her email marketing and reach millions of families through her Wellness Mama newsletter. As the founder of one of the most visited natural health websites, her choice of Kit speaks volumes about the platform's ability to handle high-volume health and wellness content.

WHY KATIE CHOSE KIT

Katie chose Kit because it's designed specifically for creators and content publishers like her who need to segment audiences based on health interests and concerns. The platform's focus on deliverability and automation ensures her wellness content reaches engaged subscribers consistently. Kit's creator-friendly approach aligns perfectly with Katie's mission to educate families about natural health through targeted, valuable email content.

KEY FEATURE

Subscriber Tagging

Katie can tag subscribers based on their specific health interests—whether they're focused on natural remedies, nutrition, or family wellness. This allows her to send highly targeted content about essential oils to one segment while sharing kid-friendly recipes to parents in her audience.

KEY FEATURE

Deliverability

With Kit's 99.8% delivery rate, Katie's wellness content consistently reaches her subscribers' inboxes instead of spam folders. This is crucial for health content that subscribers actively seek and rely on for their family's wellbeing decisions.

WHAT IS KIT?

Kit is an email marketing platform built by Nathan Barry, a creator who found existing tools impossibly complicated for people building audiences. Unlike generic tools like Mailchimp, Kit is designed specifically for creators — with 99.8% delivery rates, 40%+ open rates, and built-in commerce that lets you sell directly through email. Over 600,000+ creators use Kit to serve 587M+ subscribers and generate $42 for every $1 spent.

You build automated email sequences using Kit's drag-and-drop Visual Automation Builder — welcome series, product launches, nurture campaigns that run 24/7. Tag subscribers by interest and behavior, then send targeted emails to exactly the right people. Sell digital products, build landing pages, and grow through Kit's Creator Network where creators cross-promote each other's newsletters.

PERFECT FOR BLOGGERS LIKE KATIE

Turn your readers into subscribers you own

Blog traffic disappears when readers close their browser. Kit converts that fleeting attention into owned email subscribers with embedded forms and targeted landing pages. Automate welcome sequences that transform one-time visitors into loyal readers. Segment by content interests to hit 40%+ open rates while monetizing through affiliate recommendations and digital products.

  • Convert blog visitors to email subscribers
  • Automate sequences for first-time readers
  • Segment subscribers by topic interest

PERFECT FOR PODCASTERS LIKE KATIE

Algorithms control who hears your show. Kit fixes that.

Podcast algorithms decide if listeners find your latest episode. Kit puts you back in control with direct email access to your audience. Sell sponsorships directly through Kit Commerce instead of splitting revenue with networks. Build creator partnerships that grow your show 2x faster than paid ads ever could.

  • Own your podcast landing page
  • Automate sponsor outreach campaigns
  • Sell memberships and bonus episodes
"Even more than social, email is the way. Kit is more central to me than any publication."
— Ryan Holiday, NYT bestselling author, Daily Stoic

THE VERDICT

If Kit is good enough for Katie Wells to reach millions with her wellness message, it's powerful enough for your email marketing needs. Try Kit free with up to 10,000 subscribers and see why creators choose it over traditional email platforms.

Try Kit free — up to 10,000 subscribers →

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