JAY CLOUSE USES KIT

Jay Clouse uses Kit (formerly ConvertKit) to power his email marketing and newsletter operations. As a professional creator earning over $500,000 per year, his endorsement carries serious weight in the creator economy space.

WHY JAY CHOSE KIT

Jay chose Kit because it's specifically built for creators and course sellers like himself. The platform's visual automation builder helps him nurture his Creator Science audience through sophisticated email sequences. Kit's tagging system allows Jay to segment subscribers based on their interests in podcasting, courses, or community building.

KEY FEATURE

Visual Automation Builder

Jay uses Kit's automation builder to create complex nurture sequences for his different creator education offerings. This visual system helps him guide subscribers from free content to paid courses without manual intervention.

KEY FEATURE

Subscriber Tagging

Kit's tagging system lets Jay segment his audience by creator type - whether they're podcasters, course creators, or community builders. This ensures his Creator Science content hits the right people with personalized messaging.

WHAT IS KIT?

Kit is an email marketing platform built by Nathan Barry, a creator who found existing tools impossibly complicated for people building audiences. Unlike generic tools like Mailchimp, Kit is designed specifically for creators — with 99.8% delivery rates, 40%+ open rates, and built-in commerce that lets you sell directly through email. Over 600,000+ creators use Kit to serve 587M+ subscribers and generate $42 for every $1 spent.

You build automated email sequences using Kit's drag-and-drop Visual Automation Builder — welcome series, product launches, nurture campaigns that run 24/7. Tag subscribers by interest and behavior, then send targeted emails to exactly the right people. Sell digital products, build landing pages, and grow through Kit's Creator Network where creators cross-promote each other's newsletters.

PERFECT FOR EMAIL MARKETERS LIKE JAY

Why Email Marketers choose Kit over everything else

Email marketers need campaigns that convert, not just send. Kit's visual automation builder lets you create complex drip sequences and behavioral triggers without touching code. Your 99.8% delivery rate means subscribers actually see your emails. Tag and segment by purchase history, engagement, and interests to send the right message at the right time. The Creator Network grows your list 2x faster than paid ads alone. With email delivering $42 ROI for every $1 spent, Kit turns your subscriber list into your most profitable channel.

  • Build complex automations without coding
  • 99.8% delivery rate beats spam filters
  • Grow lists 2x faster than ads

PERFECT FOR PODCASTERS LIKE JAY

Algorithms control who hears your show. Kit fixes that.

Podcast algorithms decide if listeners find your latest episode. Kit puts you back in control with direct email access to your audience. Sell sponsorships directly through Kit Commerce instead of splitting revenue with networks. Build creator partnerships that grow your show 2x faster than paid ads ever could.

  • Own your podcast landing page
  • Automate sponsor outreach campaigns
  • Sell memberships and bonus episodes

PERFECT FOR COURSE CREATORS LIKE JAY

Sell more courses without being salesy

Course creators face a brutal challenge: converting cold leads into paying students without sounding pushy. Kit solves this with automated launch sequences that nurture prospects for weeks before making any offer. Your launch sequence becomes a reusable template for every new course. Smart segmentation sends buyers straight to onboarding while prospects get continued nurturing. Run email courses as lead magnets that build trust automatically. Then sell directly through Kit Commerce—no separate platform needed.

  • Template launch sequences for every course
  • Segment buyers from prospects automatically
  • Run email courses as lead magnets

PERFECT FOR COMMUNITY BUILDERS LIKE JAY

Email is the glue that holds your community together

Community platforms control your reach, but email connects you directly to every member. Kit automates welcome sequences that turn lurkers into active participants within days. Segment by membership tier to send VIP-only content to premium members. Sell upgraded memberships directly through email while cross-promoting through Kit's Creator Network to find your next 1,000 members.

  • Automate new member onboarding sequences
  • Segment by membership tier automatically
  • Sell premium memberships via email
"Even more than social, email is the way. Kit is more central to me than any publication."
— Ryan Holiday, NYT bestselling author, Daily Stoic

THE VERDICT

If Kit works for a $500k+ creator like Jay Clouse, it can work for your business too. Start building your creator audience with Kit's free plan for up to 10,000 subscribers.

Try Kit free — up to 10,000 subscribers →

No credit card required · 14-day free trial · Free migrations