GRETCHEN RUBIN USES KIT

Gretchen Rubin uses Kit (formerly ConvertKit) to manage her email marketing and connect with her audience of happiness and habits enthusiasts. As a #1 New York Times bestselling author and host of the popular Happier podcast, her tool choices carry significant weight in the creator economy.

WHY GRETCHEN CHOSE KIT

Rubin chose Kit because it's built specifically for creators like authors and podcasters who need to nurture long-term relationships with their audience. The platform's focus on subscriber segmentation and automation perfectly matches her need to deliver personalized content about happiness and habits to different reader interests. Kit's creator-friendly approach aligns with her business model of building a loyal community rather than just pushing products.

KEY FEATURE

Subscriber Tagging

Rubin can tag subscribers based on their interests — whether they're more focused on happiness research, habit formation, or specific book topics. This allows her to send highly targeted content that resonates with each subscriber's particular journey. With her diverse content spanning multiple books and podcast topics, precise segmentation is crucial.

KEY FEATURE

Visual Automation Builder

The automation builder lets Rubin create sophisticated email sequences that guide new subscribers through her key concepts and book recommendations. She can set up nurture campaigns that introduce people to her Four Tendencies framework or Happiness Project methodology without manual intervention.

WHAT IS KIT?

Kit is an email marketing platform built by Nathan Barry, a creator who found existing tools impossibly complicated for people building audiences. Unlike generic tools like Mailchimp, Kit is designed specifically for creators — with 99.8% delivery rates, 40%+ open rates, and built-in commerce that lets you sell directly through email. Over 600,000+ creators use Kit to serve 587M+ subscribers and generate $42 for every $1 spent.

You build automated email sequences using Kit's drag-and-drop Visual Automation Builder — welcome series, product launches, nurture campaigns that run 24/7. Tag subscribers by interest and behavior, then send targeted emails to exactly the right people. Sell digital products, build landing pages, and grow through Kit's Creator Network where creators cross-promote each other's newsletters.

PERFECT FOR AUTHORS LIKE GRETCHEN

Build real relationships with readers. Create revenue streams you own.

Book launches live and die by email lists - algorithms bury even bestselling authors. Kit delivers your free chapters and bonus content automatically, turning casual readers into buyers. Segment your audience so existing book buyers get exclusive community invites while new subscribers receive your best lead magnets. Sell ebooks, courses, and workshops directly from emails with Kit's built-in commerce tools. Grow 2x faster through creator partnerships with other authors in your genre. Kit Ads even connects you with brands wanting to sponsor your content.

  • Deliver free chapters automatically
  • Segment readers by purchase history
  • Sell ebooks directly from emails

PERFECT FOR PODCASTERS LIKE GRETCHEN

Algorithms control who hears your show. Kit fixes that.

Podcast algorithms decide if listeners find your latest episode. Kit puts you back in control with direct email access to your audience. Sell sponsorships directly through Kit Commerce instead of splitting revenue with networks. Build creator partnerships that grow your show 2x faster than paid ads ever could.

  • Own your podcast landing page
  • Automate sponsor outreach campaigns
  • Sell memberships and bonus episodes

PERFECT FOR SPEAKERS LIKE GRETCHEN

Build an audience that follows you between stages

Speaking at events gives you massive reach but zero ownership of the audience. Kit changes that with landing pages and opt-in forms that capture leads from every talk. Automate follow-up sequences that deliver your best content while you're traveling to the next event. Segment by event type so corporate workshop attendees don't get the same emails as conference keynote viewers. Sell digital products and courses directly to your speaking audience with Kit's built-in commerce tools. Join the Creator Network to find partnership opportunities with other thought leaders and grow 2x faster.

  • Capture leads from every speaking event
  • Automate follow-up while traveling to talks
  • Sell courses to your speaking audience
"Even more than social, email is the way. Kit is more central to me than any publication."
— Ryan Holiday, NYT bestselling author, Daily Stoic

THE VERDICT

If Kit works for a bestselling author like Gretchen Rubin who manages multiple content streams and a massive audience, it can certainly work for your creator business. Try Kit free with up to 10,000 subscribers and see why top creators choose it.

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