GILLIAN PERKINS USES KIT

Gillian Perkins uses Kit (formerly ConvertKit) for her email marketing needs. With over 35 million YouTube views and a thriving online education business, her tool choices carry serious weight in the creator economy.

WHY GILLIAN CHOSE KIT

As a course creator and YouTube educator, Gillian needs to nurture leads from video content into paying students. Kit's creator-focused features let her segment viewers based on their interests and automatically deliver relevant course recommendations. The platform's visual automation builder helps her create sophisticated funnels that convert YouTube traffic into email subscribers and course sales.

KEY FEATURE

Visual Automation Builder

Gillian can create complex nurture sequences that guide YouTube viewers through her course ecosystem. The drag-and-drop interface lets her build automations that deliver different content based on subscriber behavior. This helps her maximize course enrollments without manual intervention.

KEY FEATURE

Subscriber Tagging

With multiple courses and YouTube topics, Gillian uses Kit's tagging system to segment her audience precisely. She can tag subscribers based on which videos they came from and send targeted promotions for relevant courses. This personalized approach drives higher conversion rates than generic broadcasts.

WHAT IS KIT?

Kit is an email marketing platform built by Nathan Barry, a creator who found existing tools impossibly complicated for people building audiences. Unlike generic tools like Mailchimp, Kit is designed specifically for creators — with 99.8% delivery rates, 40%+ open rates, and built-in commerce that lets you sell directly through email. Over 600,000+ creators use Kit to serve 587M+ subscribers and generate $42 for every $1 spent.

You build automated email sequences using Kit's drag-and-drop Visual Automation Builder — welcome series, product launches, nurture campaigns that run 24/7. Tag subscribers by interest and behavior, then send targeted emails to exactly the right people. Sell digital products, build landing pages, and grow through Kit's Creator Network where creators cross-promote each other's newsletters.

PERFECT FOR YOUTUBERS LIKE GILLIAN

Build revenue streams that survive when YouTube changes the rules

YouTube algorithms decide whether your subscribers see your videos. Kit gives you direct access to your audience — no algorithm interference. Embed your YouTube videos in emails with preview gifs. Set up automated sequences that turn casual viewers into paying course customers and affiliate buyers. Collaborate with other creators through Kit's Creator Network to grow 2x faster than solo efforts. Segment your email list so only interested subscribers get your product pitches.

  • Embed YouTube videos in emails
  • Automate video course sequences
  • Grow through Creator Network collabs

PERFECT FOR COURSE CREATORS LIKE GILLIAN

Sell more courses without being salesy

Course creators face a brutal challenge: converting cold leads into paying students without sounding pushy. Kit solves this with automated launch sequences that nurture prospects for weeks before making any offer. Your launch sequence becomes a reusable template for every new course. Smart segmentation sends buyers straight to onboarding while prospects get continued nurturing. Run email courses as lead magnets that build trust automatically. Then sell directly through Kit Commerce—no separate platform needed.

  • Template launch sequences for every course
  • Segment buyers from prospects automatically
  • Run email courses as lead magnets
"Even more than social, email is the way. Kit is more central to me than any publication."
— Ryan Holiday, NYT bestselling author, Daily Stoic

THE VERDICT

If Kit works for Gillian Perkins' multi-million view YouTube business, it can work for yours. Try Kit free with up to 10,000 subscribers and see the difference creator-focused email marketing makes.

Try Kit free — up to 10,000 subscribers →

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