DORIE CLARK USES KIT

Dorie Clark uses Kit (formerly ConvertKit) for her email marketing and thought leadership campaigns. As a Wall Street Journal bestselling author and Duke University professor, her endorsement carries significant weight in the personal branding space.

WHY DORIE CHOSE KIT

Clark chose Kit because it's designed specifically for creators and thought leaders like herself. The platform excels at helping authors and speakers build engaged audiences around their expertise. Kit's creator-focused features align perfectly with her need to nurture long-term relationships with readers and speaking prospects. Unlike generic email tools, Kit understands the unique challenges of building a personal brand.

KEY FEATURE

Visual Automation Builder

Clark can create sophisticated email sequences that nurture readers from her books into speaking clients or course students. The visual automation builder lets her map out complex customer journeys without technical expertise. This is crucial for converting thought leadership content into business opportunities.

KEY FEATURE

Subscriber Tagging

As someone who speaks on multiple topics, Clark needs to segment her audience effectively. Kit's advanced tagging system lets her send targeted content to different segments - whether they're interested in personal branding, strategy, or academic content. This personalization drives higher engagement with her diverse audience.

WHAT IS KIT?

Kit is an email marketing platform built by Nathan Barry, a creator who found existing tools impossibly complicated for people building audiences. Unlike generic tools like Mailchimp, Kit is designed specifically for creators — with 99.8% delivery rates, 40%+ open rates, and built-in commerce that lets you sell directly through email. Over 600,000+ creators use Kit to serve 587M+ subscribers and generate $42 for every $1 spent.

You build automated email sequences using Kit's drag-and-drop Visual Automation Builder — welcome series, product launches, nurture campaigns that run 24/7. Tag subscribers by interest and behavior, then send targeted emails to exactly the right people. Sell digital products, build landing pages, and grow through Kit's Creator Network where creators cross-promote each other's newsletters.

PERFECT FOR AUTHORS LIKE DORIE

Build real relationships with readers. Create revenue streams you own.

Book launches live and die by email lists - algorithms bury even bestselling authors. Kit delivers your free chapters and bonus content automatically, turning casual readers into buyers. Segment your audience so existing book buyers get exclusive community invites while new subscribers receive your best lead magnets. Sell ebooks, courses, and workshops directly from emails with Kit's built-in commerce tools. Grow 2x faster through creator partnerships with other authors in your genre. Kit Ads even connects you with brands wanting to sponsor your content.

  • Deliver free chapters automatically
  • Segment readers by purchase history
  • Sell ebooks directly from emails

PERFECT FOR SPEAKERS LIKE DORIE

Build an audience that follows you between stages

Speaking at events gives you massive reach but zero ownership of the audience. Kit changes that with landing pages and opt-in forms that capture leads from every talk. Automate follow-up sequences that deliver your best content while you're traveling to the next event. Segment by event type so corporate workshop attendees don't get the same emails as conference keynote viewers. Sell digital products and courses directly to your speaking audience with Kit's built-in commerce tools. Join the Creator Network to find partnership opportunities with other thought leaders and grow 2x faster.

  • Capture leads from every speaking event
  • Automate follow-up while traveling to talks
  • Sell courses to your speaking audience

PERFECT FOR MARKETERS LIKE DORIE

Built for results, not complexity

Marketers need campaigns that actually land in inboxes and drive revenue attribution you can track. Kit delivers 99.8% delivery rates and 40%+ open rates while letting you map entire customer journeys without touching code. Tag-based segmentation automatically sends the right message to the right person. Connect your entire stack through 100+ integrations and see exactly which campaigns generate ROI.

  • Track revenue attribution inside Kit
  • Build customer journeys without code
  • Connect 100+ tools via App Store
"Even more than social, email is the way. Kit is more central to me than any publication."
— Ryan Holiday, NYT bestselling author, Daily Stoic

THE VERDICT

For thought leaders like Dorie Clark, Kit delivers the creator-focused tools needed to build a sustainable personal brand through email. Try Kit free with up to 10,000 subscribers to see why top authors choose it.

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