CHRIS GUILLEBEAU USES KIT

Chris Guillebeau uses Kit (formerly ConvertKit) for his email marketing across his multiple ventures. As a NYT bestselling author who's built a global audience around entrepreneurship and side hustles, his tool choices carry serious weight with aspiring creators.

WHY CHRIS CHOSE KIT

Chris chose Kit because it's designed specifically for creators like authors and podcasters, not traditional businesses. The platform lets him segment his diverse audience — from Side Hustle School listeners to $100 Startup readers — with sophisticated tagging. Kit's visual automation builder helps him nurture different subscriber journeys without getting lost in complex workflows. Most importantly, Kit delivers the high open rates he needs to maintain engagement across his various projects.

KEY FEATURE

Visual Automation Builder

Chris can create separate nurture sequences for podcast subscribers versus book readers without technical complexity. The visual interface lets him map out customer journeys that guide subscribers from free content to his paid courses and books. This is crucial for someone managing multiple content streams and revenue sources.

KEY FEATURE

Subscriber Tagging

With interests spanning travel, entrepreneurship, and side hustles, Chris needs to segment his audience precisely. Kit's tagging system lets him send targeted content to the right subscribers — travel stories to adventure seekers, business tips to entrepreneurs. This personalization keeps his diverse audience engaged rather than overwhelmed.

WHAT IS KIT?

Kit is an email marketing platform built by Nathan Barry, a creator who found existing tools impossibly complicated for people building audiences. Unlike generic tools like Mailchimp, Kit is designed specifically for creators — with 99.8% delivery rates, 40%+ open rates, and built-in commerce that lets you sell directly through email. Over 600,000+ creators use Kit to serve 587M+ subscribers and generate $42 for every $1 spent.

You build automated email sequences using Kit's drag-and-drop Visual Automation Builder — welcome series, product launches, nurture campaigns that run 24/7. Tag subscribers by interest and behavior, then send targeted emails to exactly the right people. Sell digital products, build landing pages, and grow through Kit's Creator Network where creators cross-promote each other's newsletters.

PERFECT FOR AUTHORS LIKE CHRIS

Build real relationships with readers. Create revenue streams you own.

Book launches live and die by email lists - algorithms bury even bestselling authors. Kit delivers your free chapters and bonus content automatically, turning casual readers into buyers. Segment your audience so existing book buyers get exclusive community invites while new subscribers receive your best lead magnets. Sell ebooks, courses, and workshops directly from emails with Kit's built-in commerce tools. Grow 2x faster through creator partnerships with other authors in your genre. Kit Ads even connects you with brands wanting to sponsor your content.

  • Deliver free chapters automatically
  • Segment readers by purchase history
  • Sell ebooks directly from emails

PERFECT FOR BLOGGERS LIKE CHRIS

Turn your readers into subscribers you own

Blog traffic disappears when readers close their browser. Kit converts that fleeting attention into owned email subscribers with embedded forms and targeted landing pages. Automate welcome sequences that transform one-time visitors into loyal readers. Segment by content interests to hit 40%+ open rates while monetizing through affiliate recommendations and digital products.

  • Convert blog visitors to email subscribers
  • Automate sequences for first-time readers
  • Segment subscribers by topic interest

PERFECT FOR PODCASTERS LIKE CHRIS

Algorithms control who hears your show. Kit fixes that.

Podcast algorithms decide if listeners find your latest episode. Kit puts you back in control with direct email access to your audience. Sell sponsorships directly through Kit Commerce instead of splitting revenue with networks. Build creator partnerships that grow your show 2x faster than paid ads ever could.

  • Own your podcast landing page
  • Automate sponsor outreach campaigns
  • Sell memberships and bonus episodes
"Even more than social, email is the way. Kit is more central to me than any publication."
— Ryan Holiday, NYT bestselling author, Daily Stoic

THE VERDICT

If Kit works for Chris Guillebeau's multi-faceted creator business, it can work for yours. Start your free Kit account today and see why creators choose it over traditional email platforms.

Try Kit free — up to 10,000 subscribers →

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