ARTHUR BROOKS USES KIT

Arthur Brooks uses Kit (formerly ConvertKit) to power his massive newsletter audience. As a Harvard professor and #1 bestselling author who writes about human flourishing, his tool choice carries serious weight in the creator economy.

WHY ARTHUR CHOSE KIT

Brooks chose Kit because it's built specifically for creators who monetize their expertise through content and courses. With his focus on happiness research and leadership insights, he needs a platform that can segment his diverse audience of executives, academics, and general readers. Kit's creator-first approach aligns perfectly with his educational content business model.

KEY FEATURE

Subscriber Tagging

Brooks can segment his audience based on interests like leadership, happiness research, or social science. This lets him send targeted content to executives versus academic readers, maximizing engagement across his diverse subscriber base.

KEY FEATURE

Visual Automation Builder

With multiple books and speaking topics, Brooks uses automated sequences to nurture different audience segments. The visual builder lets him create sophisticated workflows that guide subscribers from general happiness content to specific leadership programs.

WHAT IS KIT?

Kit is an email marketing platform built by Nathan Barry, a creator who found existing tools impossibly complicated for people building audiences. Unlike generic tools like Mailchimp, Kit is designed specifically for creators — with 99.8% delivery rates, 40%+ open rates, and built-in commerce that lets you sell directly through email. Over 600,000+ creators use Kit to serve 587M+ subscribers and generate $42 for every $1 spent.

You build automated email sequences using Kit's drag-and-drop Visual Automation Builder — welcome series, product launches, nurture campaigns that run 24/7. Tag subscribers by interest and behavior, then send targeted emails to exactly the right people. Sell digital products, build landing pages, and grow through Kit's Creator Network where creators cross-promote each other's newsletters.

PERFECT FOR AUTHORS LIKE ARTHUR

Build real relationships with readers. Create revenue streams you own.

Book launches live and die by email lists - algorithms bury even bestselling authors. Kit delivers your free chapters and bonus content automatically, turning casual readers into buyers. Segment your audience so existing book buyers get exclusive community invites while new subscribers receive your best lead magnets. Sell ebooks, courses, and workshops directly from emails with Kit's built-in commerce tools. Grow 2x faster through creator partnerships with other authors in your genre. Kit Ads even connects you with brands wanting to sponsor your content.

  • Deliver free chapters automatically
  • Segment readers by purchase history
  • Sell ebooks directly from emails

PERFECT FOR PODCASTERS LIKE ARTHUR

Algorithms control who hears your show. Kit fixes that.

Podcast algorithms decide if listeners find your latest episode. Kit puts you back in control with direct email access to your audience. Sell sponsorships directly through Kit Commerce instead of splitting revenue with networks. Build creator partnerships that grow your show 2x faster than paid ads ever could.

  • Own your podcast landing page
  • Automate sponsor outreach campaigns
  • Sell memberships and bonus episodes

PERFECT FOR SPEAKERS LIKE ARTHUR

Build an audience that follows you between stages

Speaking at events gives you massive reach but zero ownership of the audience. Kit changes that with landing pages and opt-in forms that capture leads from every talk. Automate follow-up sequences that deliver your best content while you're traveling to the next event. Segment by event type so corporate workshop attendees don't get the same emails as conference keynote viewers. Sell digital products and courses directly to your speaking audience with Kit's built-in commerce tools. Join the Creator Network to find partnership opportunities with other thought leaders and grow 2x faster.

  • Capture leads from every speaking event
  • Automate follow-up while traveling to talks
  • Sell courses to your speaking audience

PERFECT FOR RESEARCHERS LIKE ARTHUR

Share your findings with an audience that actually wants to read them

Academic journals take months to publish your research. Kit delivers your findings directly to subscribers who signed up specifically for your insights. Segment your 10,000 free subscribers by research area — send climate data to environmental researchers, market analysis to business professionals. Your expertise reaches the right people at 99.8% delivery rates. Turn your research into recurring revenue through paid newsletters. Over 600,000 creators use Kit to monetize their knowledge without platform algorithms filtering their work.

  • Segment subscribers by research interest area
  • Monetize expertise through paid newsletters
  • 99.8% delivery rate bypasses algorithm filters
"Even more than social, email is the way. Kit is more central to me than any publication."
— Ryan Holiday, NYT bestselling author, Daily Stoic

THE VERDICT

If Kit works for Arthur Brooks's massive educated audience, it can handle your creator business too. Start your free account and see why top authors choose Kit.

Try Kit free — up to 10,000 subscribers →

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