ANDREW HUBERMAN USES KIT

Andrew Huberman uses Kit (formerly ConvertKit) to distribute science-based health protocols to millions of subscribers. As a Stanford neuroscience professor and host of one of the world's most popular science podcasts, his tool choices carry serious weight in the creator economy.

WHY ANDREW CHOSE KIT

Huberman chose Kit because he needed a platform that could handle massive scale while maintaining the scientific credibility his audience expects. Kit's creator-focused approach lets him segment his millions of subscribers based on their specific health interests — sleep optimization, focus protocols, or fitness science. Unlike generic email platforms, Kit was built specifically for content creators and educators who need to nurture long-term relationships with their audience.

KEY FEATURE

Subscriber Tagging

Huberman uses Kit's tagging system to segment his massive audience by their specific health interests and goals. This lets him send targeted protocols for sleep, focus, or fitness to the right subscribers. With millions of followers, this precision targeting is essential for engagement.

KEY FEATURE

Deliverability

Kit's 99.8% delivery rate ensures Huberman's science-based protocols actually reach his subscribers' inboxes. For someone distributing critical health information to millions, reliable delivery isn't optional — it's essential for impact.

WHAT IS KIT?

Kit is an email marketing platform built by Nathan Barry, a creator who found existing tools impossibly complicated for people building audiences. Unlike generic tools like Mailchimp, Kit is designed specifically for creators — with 99.8% delivery rates, 40%+ open rates, and built-in commerce that lets you sell directly through email. Over 600,000+ creators use Kit to serve 587M+ subscribers and generate $42 for every $1 spent.

You build automated email sequences using Kit's drag-and-drop Visual Automation Builder — welcome series, product launches, nurture campaigns that run 24/7. Tag subscribers by interest and behavior, then send targeted emails to exactly the right people. Sell digital products, build landing pages, and grow through Kit's Creator Network where creators cross-promote each other's newsletters.

PERFECT FOR PODCASTERS LIKE ANDREW

Algorithms control who hears your show. Kit fixes that.

Podcast algorithms decide if listeners find your latest episode. Kit puts you back in control with direct email access to your audience. Sell sponsorships directly through Kit Commerce instead of splitting revenue with networks. Build creator partnerships that grow your show 2x faster than paid ads ever could.

  • Own your podcast landing page
  • Automate sponsor outreach campaigns
  • Sell memberships and bonus episodes

PERFECT FOR RESEARCHERS LIKE ANDREW

Share your findings with an audience that actually wants to read them

Academic journals take months to publish your research. Kit delivers your findings directly to subscribers who signed up specifically for your insights. Segment your 10,000 free subscribers by research area — send climate data to environmental researchers, market analysis to business professionals. Your expertise reaches the right people at 99.8% delivery rates. Turn your research into recurring revenue through paid newsletters. Over 600,000 creators use Kit to monetize their knowledge without platform algorithms filtering their work.

  • Segment subscribers by research interest area
  • Monetize expertise through paid newsletters
  • 99.8% delivery rate bypasses algorithm filters
"Even more than social, email is the way. Kit is more central to me than any publication."
— Ryan Holiday, NYT bestselling author, Daily Stoic

THE VERDICT

If Kit works for Andrew Huberman's millions of subscribers, it can handle your audience too. Start your free Kit account and see why top creators trust it for their most important communications.

Try Kit free — up to 10,000 subscribers →

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